Exposure Dynamics strongly believes in a consumer’s right to privacy. All web user data collected by Exposure Dynamics as part of the ad serving process is not personally identifiable (browser type, for example) and is used in aggregate form. Exposure Dynamics does not conduct individual web user “profiling”.
Remote “cookies” on web user computers and server databases at Exposure Dynamics facilities are used to store information. A cookie is a piece of data placed on the Web User’s hard drive by our servers. Cookies are used to improve the experience web users have when they see web advertisements. Cookies are not viruses and cannot erase your hard drive or otherwise damage your computer. Usage of a cookie is in no way linked to any personally identifiable information.
Information Collection and Use:
As with all web content delivery systems, Exposure Dynamics records information about the interaction between a web user’s browser and our servers. Those interactions include ad content (banner) delivery, counting click-throughs on an ad, and tracking webpage views after a click-through. Browsers typically provide the browser version, the operating system, and the IP address of the computer in use. This non-personally identifiable information is collected from web users to assist in the proper function of our service as well as the targeting of advertisements from our customers and the reporting of aggregate data to both advertisers and publishers. Exposure Dynamics does not collect, use, sell, or purchase web user information that is personally identifiable. .
Third Party Advertising:
Exposure Dynamics may use other third-party advertising companies to serve ads when you visit one of our website. These companies may use information (including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. While Exposure Dynamics will make a best effort to eliminate or minimize the usage of your information by these companies, please use discretion when giving your information to any advertisements.
Web user information (all of which is non-personally identifiable) is shared with our advertisers and publishers in aggregate fashion. This means, for example, that of the millions of web users we deliver banners to each month, an advertiser will know what percentage of those users viewed their advertisement with a certain browser. The sharing of this information is essential to providing the services we offer. Exposure Dynamics may augment web user information with additional non-personally identifiable information, such as an IP address to 5-digit postal code cross reference to aid in local targeting of advertising. IP addresses are not linked to personally identifiable information by Exposure Dynamics.
Consumer Choice and Access:
Since Exposure Dynamics does not collect personally identifying information (such as your full name, email address, mailing address, telephone number, or credit card number) we do not maintain a process for an individual to review and/or request changes to his or her personally identifying information.